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WRDMRK

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://wrdmrk.com (the “Site”).

Data we collect

Reviews, Questions & Comments

When visitors leave reviews, questions, or comments on the site we collect the data shown in the forms, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your review, question, or comment, your profile picture is visible to the public in the context of your submission.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Log files

We track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

Contact forms

The data you submit to us via a contact or other form will be retained for customer service usage.

Cookies

If you leave a review, question, or comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another review, question, or comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Other Technologies

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

We use the Facebook tracking pixel to deliver better targeted ads on Facebook.

We use the MailPoet cookie to better target and personalize emails to current and prospective customers.

We use Microsoft Clarity heatmap and session recording to better understand how visitors interact with the Site. All sensitive content including any text you enter into forms or during checkout is masked and unreadable by Microsoft.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information.” Credit card numbers are not stored on our servers. They are stored on our credit card processor sites PayPal and Stripe. Their privacy policies can be found here: https://stripe.com/privacy https://www.paypal.com/us/legalhub/privacy-full

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

How do we use your personal information?

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you; Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Who we share your data with

We share your Personal Information with third parties to help us use your Personal Information, as described above. We use Google Analytics to help us understand how our customers find and use the Site. We have implemented the Google Analytics Demographics, interests, and signals reporting in order to better understand our website audience and cross device traffic. We use Google Analytics first-party cookies and other first-party identifiers, and Google advertising third-party cookies identifiers together. We use Google, Bing, Facebook and Pinterest Remarketing services to display ads on other web sites based on your past visits to the Site.

You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

How long we retain your data

If you leave a comment or review, the comment or review and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments or reviews, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your comment/review data

Visitor comments and reviews may be checked through an automated spam detection service.

You can opt out of targeted advertising using these links

Bing/Microsoft: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Facebook: https://www.facebook.com/adpreferences/advertisers/
Google: https://adssettings.google.com/authenticated
Pinterest: https://help.pinterest.com/en/article/personalization-and-data

California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

Categories of Personal Information Collected

The categories of personal information we may collect include:

  1. Identifiers: Such as name, email address, IP address, and device ID.
  2. Personal Information: Such as billing information and other similar financial information.
  3. Protected classification characteristics: Such as age, gender, and other demographic information.
  4. Commercial information: Such as transaction and purchase history.
  5. Internet or other similar network activity: Such as browsing history and interactions with our website.
  6. Geolocation data: Such as the location of your device.

Sources of Personal Information

We collect personal information directly from you and may also obtain information from third-party sources, service providers, and publicly available databases.

Purposes for Collecting Personal Information

We collect personal information for the following purposes:

  • To provide and fulfill the services or products you request.
  • To process transactions and send transaction-related communications.
  • To personalize your experience on our website.
  • To improve our website, products, and services.
  • To send periodic emails and other communications about our products or services.
  • To comply with legal requirements and respond to lawful requests.

Sharing Personal Information

We may disclose your personal information to third parties for business purposes, including but not limited to:

  • Service providers for website hosting, data analysis, and other support services.
  • Third-party advertising and marketing partners.
  • Legal authorities and law enforcement agencies as required by law.

We do not sell your personal information.

Your California Privacy Rights

As a California resident, you have the following rights under the CCPA and CPRA:

  1. Right to Know: You have the right to request information about the categories of personal information we have collected, disclosed, or sold in the past 12 months.
  2. Right to Delete: You have the right to request the deletion of your personal information collected by us.
  3. Right to Opt-Out: You have the right to opt-out of the sale of your personal information. However, we do not sell your personal information.
  4. Non-Discrimination: We will not discriminate against you for exercising your rights under the CCPA, including denying you goods or services, charging different prices, or providing a different level or quality of services.

Exercising Your Rights

To exercise your rights under the CCPA and CPRA, please submit a verifiable consumer request by contacting us using the information provided in the “Contact” section below.

Verification Process

We will verify your request using the information associated with your account, or through other means as required by law. You may designate an authorized agent to make a request on your behalf, and we may require proof of your authorization and verification of your identity.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact

For more information or any questions or concerns about our privacy practices or your rights under the CCPA and CPRA, please use our contact form here, or by e-mail at hi@wrdmrk.com